Welcome in.

I make content and study the business behind it. This is where those worlds collide.

Part diary, part dispatch, part debrief, this newsletter is a running chronicle of parallel journeys: one into the business of the creator economy, and the other across the wild, strategic, and absurd universe of Formula 1.

About me.

I’m Tiggy Valen—creator, founder of Paddock Project, and MBA student at Stanford GSB. My work sits at the intersection of media, motorsport, and entrepreneurship. Paddock Project has amassed over 100K followers on Instagram, 1 million+ podcast downloads, and active community of (mostly) women who love Formula 1.

I started this Substack because I needed a place to process what I’m learning as I research the way creators, brands, and platforms actually work together. And how it all might work better. Along the way, I’ve found myself in a lot of places with stories to tell: behind the scenes at Grands Prix, at industry events, in conversations with people building the future of media.

What you’ll find here.

– Creator Economy Dispatch — Notes from the research trenches.
– Field Notes — Photos, vignettes, and stray thoughts from the road.
– F1 Debrief — And yes, the occasional F1 take—because F1 brain never shuts off.

Thanks for pulling into Pit Stop.