Having spent my career in tech and now spending more time immersed deeply in the online world of IG (I stay away from Tik Tok), I couldn’t agree more with Tiggy’s perspective. Many Millennials and Gen Z, busy balancing careers, families, and life offline, haven’t had the time to fully experience how expansive — and lucrative — the creator economy can be. It’s not an either-or world, but understanding it takes real commitment.
In F1, I’ve seen how content creators make the sport even more enjoyable and accessible. For DRIVEN, though, I’ve made a conscious tradeoff: choosing to spend my time doing what I do best behind the scenes — mentoring and coaching — rather than producing content. It’s not a critique, just a decision about what brings me joy and plays to my strengths. Still, I sometimes wonder if stepping into content creation is a necessary evil to build broader awareness.
Nonetheless, I love what you are doing Tiggy, and how you do it. You are taken seriously by me! :)
Having spent my career in tech and now spending more time immersed deeply in the online world of IG (I stay away from Tik Tok), I couldn’t agree more with Tiggy’s perspective. Many Millennials and Gen Z, busy balancing careers, families, and life offline, haven’t had the time to fully experience how expansive — and lucrative — the creator economy can be. It’s not an either-or world, but understanding it takes real commitment.
In F1, I’ve seen how content creators make the sport even more enjoyable and accessible. For DRIVEN, though, I’ve made a conscious tradeoff: choosing to spend my time doing what I do best behind the scenes — mentoring and coaching — rather than producing content. It’s not a critique, just a decision about what brings me joy and plays to my strengths. Still, I sometimes wonder if stepping into content creation is a necessary evil to build broader awareness.
Nonetheless, I love what you are doing Tiggy, and how you do it. You are taken seriously by me! :)
Love this and totally agree. It’s not the end all be all, but it’s an important part of the conversation and how visibility gets built today.